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The Ad Traffic Quality Resource Center It is still rather rudimentary: the “Technical Talk” section contains PDFs explaining how a click robot works and links to blogs about click fraud, while the “Help Center” contains multimedia presentations explaining “invalid clicks”. Interested parties can contact Google’s Ad Traffic Quality Resource Center through a contact form.
For Google online advertising, an advertiser pays more the more often its displayed advertising link is clicked. Fraudsters can deliberately increase click rates with click robots, click farms and botnets, for example to raise a competitor’s advertising costs. Click farms are groups of hired people who manually click the desired advertising links. Click robots do this through software. In botnets, click robots work in parallel on different computers. Google has repeatedly been vorgeworfen, to take insufficient action against this kind of click fraud. (ola/c't)